Is Enterprise Account Based Marketing Really Worth the Effort?Let's take a closer look at some of the specific challenges we've faced working with clients throughout the years and how we've helped to resolve them.
Enterprise businesses face a unique set of challenges, all deriving from the fact that they are, well, big.
It can be difficult to get behind ABM due to the coordination required across numerous markets and time zones, as well as the various levels of abilities, expertise, and general interest in the strategy.
In this post, we’ll take a closer look at some of the specific challenges we’ve faced working with clients throughout the years and how we’ve helped to resolve them.
1. “We don’t have time.”
You have to believe us when we say we’ve heard this statement too many times in the past. Most clients think that ABM is time-consuming because they are unfamiliar with it or just used to the broad marketing strategy.
ABM, on the contrary, effectively allows you to save time, money, and effort. It turns the conventional marketing funnel on its head, enabling you to focus on particular accounts and create campaigns that solely focus on your target market.
ABM enables you to target people who are already familiar with your business. This, in the long run, saves you effort, time, and money.
2.”We need to control our message.”
Most of our clients previously believed that if they adopted the ABM strategy, they would lose control of their branding. This is an unfounded worry, of course.
ABM, in contrast to traditional marketing, is highly individualised and prospect-focused. ABM doesn’t aim to connect with as many clients as possible. Instead, it focuses on the unique needs of each prospect, speaks to them directly, and finds solutions for them.
ABM only uses campaigns that resonate with your target audience, thus allowing you greater control over your processes and activities.
3. “We don’t know if it’s working or not.”
It’s true that unless you have a partner that can give you this data, you won’t know what’s working or not in your ABM campaign. This is where we come in.
If you want to talk a bit more about this or have any questions, get in touch. We’d be happy to chat with you.