Is Flow State What You're Looking For?
How We Developed The Program & The Hub
Our Growth Program and The Hub were both developed as we worked with brands to improve the customer experience delivered by the marketing and sales functions. Over 70% of a buying journey happens in digital channels, independent of any significant influence on a purchase decision from your brand. That is, unless you know your customer intimately and take the time to support their journey.
“We know how, where and most importantly why digital fits into the customer journey”.
Are the Flow State Solutions Perfect for You?
- Your customers have a complex buyer journey spanning multiple stages and channels
- Your customer journey is research heavy, featuring a lot of independent information gathering
- You're communicating with a buying group, not a sole decision maker
- You need to inform and influence your customers across the entire journey, not just the start and the end
- You want an experienced partner to call on to support your marketing agenda / keep your stakeholders accountable!
Big Challenges Facing Marketers Right Now
We found 3 macro challenges that have a significant impact on the commercial performance of a business, affecting all elements of the growth functions:
01
Sales-marketing alignment (or the lack of it)
Solution: Our Growth Program and Growth Hub bridge the gap between teams and form a bond driven purely by what generates the best results. We have extensive experience in both camps, we don’t take sides, we just get the job done!
02
Limited integration of data and platforms (siloes everywhere)
Solution: We bring everything we need to run our activity as a part of the Growth Program. We then unify and visualise all the key data you need in the Growth Hub. Finally, if you’re game, we can sync data back to your CRM to securely build and maintain your database.
03
Brain drain in key growth functions
Solution: We have built the Growth Program to support your needs, but we don’t keep things to ourselves. We can run full Done for You (we execute and manage everything) or hybrid Done with You (wor plug into your team), and all the data we create and gather is available on demand through the Growth Hub.