Authors and copywriters; don’t panic! AI can’t get promoted past junior level in your business (yet)

The Flow State Podcast | The Implications of AI – Brooke Hill | Season 1, Episode 4

AI is functionally helpful and we should embrace it (with caution), however it lacks the nuance and richness in communication that comes from living the human experience.

Brooke and Stu dive into the utility and limitations of AI for writing; how clients are considering it in briefs, how copywriters can work with it and crucially, where the big gaps are in the current language models.

Guest: Brooke Hill, Founder & Director, Wonderthink

Brooke’s career has taken her from iconic Australian magazine titles Harpers Bazaar and The Australian Women’s Weekly to one of London’s leading communications agencies. She also led brand marketing teams for some of Australia’s best-loved brands including Sheridan, Paspaley and David Jones. Brooke is now Founder and Director of Wonderthink, helping her clients to unlock wonder in their brands, layer it with strategic thinking, and bring it to life through beautifully crafted stories.

Host: Stuart P. Turner, Flow State Marketing

Stu is a digital specialist with over 20 years in agencies and his own businesses under his belt. He created the Flow State podcast for marketers, first and foremost, to explore the real impact of digital on marketing.

References:

• Hard Fork https://www.nytimes.com/column/hard-fork
• Can A.I. Generate the Perfect Thanksgiving? | Priya Krishna | NYT Cooking https://www.youtube.com/watch?v=yT8KoWpqUgg
• AI chatbot ‘encouraged’ man who planned to kill queen https://www.theguardian.com/uk-news/2023/jul/06/ai-chatbot-encouraged-man-who-planned-to-kill-queen-court-told
• Martech Landscape – 2023 Supergraphic https://chiefmartec.com/2023/05/2023-marketing-technology-landscape-supergraphic-11038-solutions-searchable-on-martechmap-com/
• Cormac McCarthy https://www.theguardian.com/books/2023/jun/14/cormac-mccarthy-obituary
• Black Books – S3 E2 – Elephants and Hens https://www.imdb.com/title/tt0526548/
• I’m an AI influencer: Followers crave my sexy snaps — but I don’t exist https://nypost.com/2023/07/25/im-an-ai-influencer-thousands-cant-get-enough-of-my-sexy-pics/
• Experts Say AI Girlfriend Apps Are Training Men to Be Even Worse https://futurism.com/experts-ai-girlfriend-apps-men
• A 23-year-old Snapchat influencer used OpenAI’s technology to create an A.I. version of herself that will be your girlfriend for $1 per minute https://fortune.com/2023/05/09/snapchat-influencer-launches-carynai-virtual-girlfriend-bot-openai-gpt4/
• UK universities draw up guiding principles on generative AI https://www.theguardian.com/technology/2023/jul/04/uk-universities-draw-up-guiding-principles-on-generative-ai