Welcome to the Program Hub
Program Reports & Updates
Here you will find your monthly program reports along with any other key updates we have sent to you and the team.
In Conversation with Chat-GPT – improving my company intro and sales pitch
I really struggle to clearly and succintly say things sometimes (shocking I know) - so I thought I'd sit down with everyone's new best mate - ChaptGPT - to try and address my tendency toward extreme jargon and verbosity.Stuart P. Turner Hello there, I'm Stuart, the...
User Guide: Audience Intelligence Dashboards
Learn how to use Audience Intelligence by Flow State. Get a competitive advantage with our unique approach to social listening, prospecting and key account research.
Testimonial – Growing existing business from global accounts with Flow State
"The legwork and research at the outset gave me a clear understanding of the organizational structure, and the key focus areas for the target account as stated at the executive level. The team was able to identify the key business areas that are seeing investment...
Testimonial – Social selling and sales enablement in a global Insurance business with Flow State
"The support from the Flow State team saved me a huge amount of time while enabling me to communicate regularly with a broad range of existing and new target customers. In an organisation the size of ours, it can be hard to keep up with changes in direction from the...
Is Enterprise Account Based Marketing Really Worth the Effort?
Enterprise businesses face a unique set of challenges, all deriving from the fact that they are, well, big. Really big! It can be difficult to get behind ABM due to the coordination required across numerous markets and time zones, as well as the various levels of...
The Benefits of LinkedIn Marketing: Six Reasons Why We Think It’s Useful
LinkedIn is often overlooked as "just for recruitment" or a place to get spammed by sales people. But we know better than that, don't we? If you ask us, we think LinkedIn is a particularly useful but underutilised network. It offers a huge opportunity to improve a...
What is LinkedIn Sales Navigator (and why should you care?)
LinkedIn Sales Nav is a powerful tool for any B2B marketing or salesperson who wants to up their game.You may or may not be familiar with Sales Navigator, but according to LinkedIn, it is: “A sales intelligence platform that enables virtual selling by allowing sales...
LinkedIn for Marketing: Why Should YOU Use It?
We've listed five reasons why we think LinkedIn should be used by global B2B brands for marketing.Given the abundance of features that LinkedIn provides, it's hardly surprising that it is one of the most widely used B2B social media platforms around. Although it has a...