LinkedIn for Marketing: Why Should YOU Use It?

Given the abundance of features that LinkedIn provides, it’s hardly surprising that it is one of the most widely used B2B social media platforms around.

Although it has a long history of being a professional networking site, it is also an effective tool for B2B marketing.

Here are five reasons why we think LinkedIn should be used by global B2B brands for marketing:

1. LinkedIn’s ability to identify qualified B2B audiences is way ahead of other social media networks.

LinkedIn probably is the best network when it comes to generating leads because of the large number of people who use it. It has over 500 million users and most are professionals (c-level executives, decision makers, senior-level influencers, etc.)

Because LinkedIn is mostly used for professionally-geared content, this makes it easier to identify experts in your field, understand their interests and crucially open up ways to communicate with them.

2. LinkedIn has a great mix of owned, earned, and paid tactical options available for pages and profiles.

In your marketing campaigns, owned, earned, and paid media will eventually converge. The good thing is, LinkedIn accommodates all three in a more balanced manner than most other social networks (that are largely pay to play).

LinkedIn offers a good balance between these types of content, allowing you to engage with prospects in a more efficient, budget-friendly manner as opposed to just relying entirely on good old advertising.

3. LinkedIn allows you to activate people, pages, and direct communication AND integrate info into your CRM.

LinkedIn, with its various tools, enables you to activate your team (and their profiles) in order to extend your reach. It also houses an unbelievable amount of data you can access and utilise to enrich your CRM.

This massive data is yours to use free of charge and we can help you do just that.

4. LinkedIn has a few very engaging ad formats to let you tell your story.

Single image, carousel image, video, text, spotlight, follower, message, conversation, and event ads: you name it, LinkedIn has it.

LinkedIn has a variety of ad formats available, so understanding when to utilise each is crucial if you want to get the most out of them. Most importantly, unlike some other networks we could mention, LinkedIn doesn’t ram one down everyone’s throats to the detriment of the others.

5. LinkedIn makes it simple to see progress and tie activity back to business outcomes.

You can follow the development of your campaigns, assess your ROI, and monitor the effectiveness of your accounts on LinkedIn.

It is a data-driven platform which is why it can also provide you with data-backed reports.

How do you currently use LinkedIn?

At Flow State, we believe LinkedIn is a source of untapped potential in most large scale B2B brands.

We would love to hear how you are using the network, and where you find it perhaps challenging to activate it in your own marketing strategy.

Get in touch and we’ll buy you a hot beverage of your choice for your thoughts!