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Is Enterprise Account Based Marketing Really Worth the Effort?

by Flow State | Jun 7, 2023 | B2B Marketing

Is Enterprise Account Based Marketing Really Worth the Effort for Technology Brands? Businesses selling in technology face a unique set of challenges when it comes to winning new business. ABM has the potential to unlock growth for key accounts. Global technology...

The Benefits of LinkedIn Marketing: Six Reasons Why We Think It’s Useful

by Flow State | Dec 15, 2022 | B2B Marketing, LinkedIn Marketing

The Benefits of LinkedIn Marketing: Six Reasons Why We Think It’s Useful LinkedIn is often overlooked as “just for recruitment” or a place to get spammed by sales people. But we know better than that, don’t we?  If you ask us, we think LinkedIn is a...

What is LinkedIn Sales Navigator (and why should you care?)

by Flow State | Dec 15, 2022 | LinkedIn Marketing

What is LinkedIn Sales Navigator (and why should you care?) LinkedIn Sales Nav is a powerful tool for any B2B marketing or salesperson who wants to up their game. You may or may not be familiar with Sales Navigator, but according to LinkedIn, it is: “A sales...

LinkedIn for Marketing: Why Should YOU Use It?

by Flow State | Dec 15, 2022 | LinkedIn Marketing

LinkedIn for Marketing: Why Should YOU Use It? We’ve listed five reasons why we think LinkedIn should be used by global B2B brands for marketing. Given the abundance of features that LinkedIn provides, it’s hardly surprising that it is one of the most...

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