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Newsletter #2: Meta throws weeping Twitter users a lifeline with Threads, and we talk about focus on tech stack

by Flow State | Jul 14, 2023 | Newsletters

We wrote last month (see Newsletter #1) about the pressure building on B2B marketing teams – from a chokehold on skills, people, and budget. Now that we’ve powered through the end of the financial year, we’ve seen conversations open up on projects...

Newsletter #1: Gartner claims Marketers are struggling with the tools – are you?

by Flow State | Jun 10, 2023 | Newsletters

The pressure is continuing to build on marketing teams to be even more efficient, find unicorn resources to cover increasingly diverse skill sets, and demonstrate value (i.e. influence on revenue) to the senior team. Despite that, we have been having some pretty...

Is Enterprise Account Based Marketing Really Worth the Effort?

by Flow State | Jun 7, 2023 | B2B Marketing

Is Enterprise Account Based Marketing Really Worth the Effort for Technology Brands? Businesses selling in technology face a unique set of challenges when it comes to winning new business. ABM has the potential to unlock growth for key accounts. Global technology...

User Guide: Audience Intelligence Dashboards

by Flow State | Feb 7, 2023 | Help Centre, User Guides

Learn how to use Audience Intelligence by Flow State. Get a competitive advantage with our unique approach to social listening, prospecting and key account research.

Testimonial – Growing existing business from global accounts with Flow State

by Flow State | Jan 4, 2023 | Case Studies & Client Comments

"I have found this program to be enormously helpful in organizing the way we approach a major account." “The legwork and research at the outset gave me a clear understanding of the organizational structure, and the key focus areas for the target account as...