Newsletter #3 – We cut through the hype on AI & social media gets even needier
Hello there Friend, the team and I have been busy this month! I’m very excited to finally kick off season one of The Flow State Podcast, plus I’ve been reviewing how (and why) social networks are making our jobs even harder. I thought it...Newsletter #2: Meta throws weeping Twitter users a lifeline with Threads, and we talk about focus on tech stack
We wrote last month (see Newsletter #1) about the pressure building on B2B marketing teams – from a chokehold on skills, people, and budget. Now that we’ve powered through the end of the financial year, we’ve seen conversations open up on projects...Newsletter #1: Gartner claims Marketers are struggling with the tools – are you?
The pressure is continuing to build on marketing teams to be even more efficient, find unicorn resources to cover increasingly diverse skill sets, and demonstrate value (i.e. influence on revenue) to the senior team. Despite that, we have been having some pretty...Is Enterprise Account Based Marketing Really Worth the Effort?
Is Enterprise Account Based Marketing Really Worth the Effort for Technology Brands? Businesses selling in technology face a unique set of challenges when it comes to winning new business. ABM has the potential to unlock growth for key accounts. Global technology...In Conversation with Chat-GPT – improving my company intro and sales pitch
In conversation with ChatGPT: Introducing Flow State I really struggle to clearly and succintly say things sometimes (shocking I know) – so I thought I’d sit down with everyone’s new best mate – ChaptGPT – to try and address my tendency...User Guide: Audience Intelligence Dashboards
Learn how to use Audience Intelligence by Flow State. Get a competitive advantage with our unique approach to social listening, prospecting and key account research.