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Newsletter #3 – We cut through the hype on AI & social media gets even needier
Hello there Friend, the team and I have been busy this month! I'm very excited to finally kick off season one of The Flow State Podcast, plus I've been reviewing how (and why) social networks are making our jobs even harder. I thought it would be fun to...
Newsletter #2: Meta throws weeping Twitter users a lifeline with Threads, and we talk about focus on tech stack
We wrote last month (see Newsletter #1) about the pressure building on B2B marketing teams - from a chokehold on skills, people, and budget. Now that we've powered through the end of the financial year, we've seen conversations open up on projects and campaigns, but...
Newsletter #1: Gartner claims Marketers are struggling with the tools – are you?
The pressure is continuing to build on marketing teams to be even more efficient, find unicorn resources to cover increasingly diverse skill sets, and demonstrate value (i.e. influence on revenue) to the senior team. Despite that, we have been having some pretty...
Is Enterprise Account Based Marketing Really Worth the Effort?
Global technology brands have a tough time when it comes to closing new business. The long buying cycles, the diverse buying groups, the high risk involved in changing core technologies - often a lead lifespan will extend beyond the average tenure of the key people...
In Conversation with Chat-GPT – improving my company intro and sales pitch
I really struggle to clearly and succintly say things sometimes (shocking I know) - so I thought I'd sit down with everyone's new best mate - ChaptGPT - to try and address my tendency toward extreme jargon and verbosity.Stuart P. Turner Hello there, I'm Stuart, the...
Testimonial – Growing existing business from global accounts with Flow State
"The legwork and research at the outset gave me a clear understanding of the organizational structure, and the key focus areas for the target account as stated at the executive level. The team was able to identify the key business areas that are seeing investment...
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