by Flow State | Jun 7, 2023 | B2B Marketing
Is Enterprise Account Based Marketing Really Worth the Effort for Technology Brands? Businesses selling in technology face a unique set of challenges when it comes to winning new business. ABM has the potential to unlock growth for key accounts. Global technology...
by Stuart P. Turner | Feb 20, 2023 | Artificial Intelligence (AI)
In conversation with ChatGPT: Introducing Flow State I really struggle to clearly and succintly say things sometimes (shocking I know) – so I thought I’d sit down with everyone’s new best mate – ChaptGPT – to try and address my tendency...
by Flow State | Feb 7, 2023 | Help Centre, User Guides
Learn how to use Audience Intelligence by Flow State. Get a competitive advantage with our unique approach to social listening, prospecting and key account research.
by Flow State | Jan 4, 2023 | Case Studies & Client Comments
"I have found this program to be enormously helpful in organizing the way we approach a major account." “The legwork and research at the outset gave me a clear understanding of the organizational structure, and the key focus areas for the target account as...
by Flow State | Jan 4, 2023 | Case Studies & Client Comments
"I found that the focus on target accounts was very effective to scale communication and stay relevant in ways I hadn't before." “The support from the Flow State team saved me a huge amount of time while enabling me to communicate regularly with a broad range of...
by Flow State | Dec 15, 2022 | B2B Marketing, LinkedIn Marketing
The Benefits of LinkedIn Marketing: Six Reasons Why We Think It’s Useful LinkedIn is often overlooked as “just for recruitment” or a place to get spammed by sales people. But we know better than that, don’t we? If you ask us, we think LinkedIn is a...
by Flow State | Dec 15, 2022 | LinkedIn Marketing
What is LinkedIn Sales Navigator (and why should you care?) LinkedIn Sales Nav is a powerful tool for any B2B marketing or salesperson who wants to up their game. You may or may not be familiar with Sales Navigator, but according to LinkedIn, it is: “A sales...
by Flow State | Dec 15, 2022 | LinkedIn Marketing
LinkedIn for Marketing: Why Should YOU Use It? We’ve listed five reasons why we think LinkedIn should be used by global B2B brands for marketing. Given the abundance of features that LinkedIn provides, it’s hardly surprising that it is one of the most...
